Business Model

    The Ferguson Plarre model provides you with a simple, royalty-free bakery-café business that requires no baking experience and has proven itself during booming economic times as well as recessions. We do all the fiddly, messy, early morning baking which leaves you to do what you do best, provide hero customer service. Not only do we do the baking but we help find your site, negotiate your lease and build your store while you train.

    Click here to find available franchise locations 

    Return on Investment

    Return on investment

    Every individual franchise is affected by a significant number of variables that impact the profitability of their investment. As a result, we cannot give an accurate indication of what profit you can expect from the operation of your Ferguson Plarre franchise. Once you’ve made an enquiry and we have received your Application Form, historical sales figures of existing Ferguson Plarre stores may be provided, along with a financial modelling tool to help you with your business plan.

    No royalty or marketing fees

    Ferguson Plarre operates a gross margin model. This means you simply purchase the products from us. Other than a small 3% admin levy we don’t charge you a royalty like most other systems. The reason we can do this is because we are your baker and generate income from the products we sell to you. You keep your full profit margins on cold drinks, coffee, sandwiches and baked goods. You do not have to pay a marketing levy. We fund all national marketing campaigns and brand development from the sale price of our goods to you.

    Outdoor Campaign Father and Son
    Hybrid truck

    Ordered & delivered fresh daily

    Every store receives freshly baked, fully finished products daily, which means no baking or cooking is required in-store. Stores access a simple online ordering system, placing orders each evening, to receive fresh deliveries each morning. A dedicated team of on-staff drivers, using a green fleet, deliver and stock products ready for each day’s trade.

    Initial investment

    Individual franchisees will typically have an estimated total investment of between $250,000 and $400,000 ex GST (this includes our $40,000+ gst franchise fee) plus a fully refundable security bond of between $20,000 and $40,000.

    Your investment covers training, shop fit, equipment, opening store promotions and full access to our IP and store operating systems. The actual cost depends on a range of variables including size and location of the store.

    Initial Investment

    Sweet Simplicity

    Sweet simplicity

    The Ferguson Plarre franchise model is easily one of the simplest franchise businesses available. Baking all products centrally allows store owners to focus their attention on making high quality espresso coffee and delivering differentiated hero customer service.

    Enquire now