Create a cake or design a cake online!

The history of creating a cake online is linked directly to our exclusive Design-a-cake system. After extensive searching of websites all over the globe in the 1990's, Ferguson Plarre Bakehouses came to the conclusion that we would have to design our idea from scratch. Nowhere in the world had a bakery developed a system where people could design their own personalised cake, add their message and then order and pay for their cake online.

Ferguson Plarre were driven by the need to provide a convenient solution for their customers who were often short of time and wanted to browse their cake options without the hassle of traffic, parking, fuel consumption and at times their tired children. What better way to solve this problem than to provide a window to our magical cakes via the Design-a-cake website


To create a cake on our website just visit the Design-a-cake page of our website and follow the prompts. You can choose from hundreds of great images in our image gallery or upload a photo to your cake. You'll see a sample of your cake before you place your order and can choose from over 50 store locations across Victoria to pick up your cake from.

Design-a-cakes are often called "photo cakes". Click here for a history of photo cakes.

Start designing your own cake today - Click here to personalise your cake