Williamstown New Location


Douglas Parade, Williamstown VIC 3016

Ever thought of owning your own bakery? It's easy as pie with this opportunity to establish a Ferguson Plarre's Bakehouse in Williamstown.

Located on Douglas Parade and in close proximity to Ferguson Street, and waterfront Nelson Place. The selection of retail is split between an eclectic mix of owner operated boutiques and brand name franchises offering the best of both worlds. You will find all the services you’d expect from a high street, including specialty and destination stores, supermarkets, and health providers. There is something for everyone in Williamstown.

Initial investment range

$460k - $500k +GST

Lease term

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Initial Investment Range Includes

  • Legal documentation
  • Shop fit
  • Equipment
  • Opening store promotions
  • Full access to our IP and store operating systems

Setup Costs & Key Payments

Working Capital$30,000
Administration Fee3% on all product purchases
Security Deposit$20,000 + GST
Initial Franchise Fee$35,000 + GST
Exit Franchisee Fee$20,000 + GST
Training Fee$5,000 + GST (Refundable on successful completion)
Royalty PaymentsNo Cost
Marketing ContributionNo Cost

Ongoing Support

Becoming a Ferguson Plarre franchisee gains you access to support from our central Head Office teams including:

  • Marketing
  • Operations
  • Product Development
  • Projects, Purchasing & Supply Chain
  • Property
  • Human Resources
  • Information Services & Technology
  • Finance
  • Training

What makes us different?

  • Independent & Family Owned

  • No Royalties or Marketing Fees

  • No Early Morning Baking

  • Ordered & Delivered Fresh Daily

  • Franchisee Training & Support