Westfield Geelong Existing Location

Westfield Geelong

Westfield Geelong - Malop Street, Geelong

Own a Ferguson Plarre bakery cafe in the heart of Victoria’s second largest city. Servicing the Surf Coast and the Bellarine Peninsula with a total accessible market of 310,000 residents, it is the region’s premier shopping centre. It is home to some of Australia’s best-known retailers including Myer, Big W, Target and Coles as well as approximately 160 specialty stores.

Initial investment range


Lease term

Lease expiry 25/02/2026

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Initial Investment Range Includes

  • Legal documentation
  • Shop fit
  • Equipment
  • Opening store promotions
  • Full access to our IP and store operating systems

Setup Costs & Key Payments

Working Capital$30,000
Administration Fee3% on all product purchases
Security Deposit$20,000 + GST
Initial Franchise Fee$35,000 + GST
Exit Franchisee Fee$20,000 + GST
Training Fee$5,000 + GST (Refundable on successful completion)
Royalty PaymentsNo Cost
Marketing ContributionNo Cost

Ongoing Support

Becoming a Ferguson Plarre franchisee gains you access to support from our central Head Office teams including:

  • Marketing
  • Operations
  • Product Development
  • Projects, Purchasing & Supply Chain
  • Property
  • Human Resources
  • Information Services & Technology
  • Finance
  • Training

What makes us different?

  • Independent & Family Owned

  • No Royalties or Marketing Fees

  • No Early Morning Baking

  • Ordered & Delivered Fresh Daily

  • Franchisee Training & Support