Return on Investment
Every individual franchise is affected by a significant number of variables that impact the profitability of their investment. As a result, we cannot give an accurate indication of what profit you can expect from the operation of your Ferguson Plarre franchise. Once you’ve made an enquiry and we have received your Application Form, we can supply you with Profit and Loss and Business Plan templates you can work with your accountant/financial adviser on in assessing the business.
No Royalty or marketing fees
Ferguson Plarre is your primary supplier. This means you simply purchase the products from us at Wholesale Pricing rates. Other than a small 3% admin levy at this rate we don’t charge you a royalty like most other systems. The reason we can do this is because we are your baker and generate income from the products we sell to you. You keep your full profit margins on cold drinks, coffee, sandwiches and baked goods. You do not have to pay a marketing levy. We fund all national marketing campaigns and brand development from the sale price of our goods to you.
Ordered & Delivered Fresh Daily
Every store receives freshly baked, fully finished products daily, which means no baking or cooking is required in-store. Stores access a simple online ordering system, placing orders each evening, to receive fresh deliveries each morning. A dedicated team of on-staff drivers, using an energy efficient, carbon neutral fleet, deliver all products ready for each day’s trade.
Individual franchisees will typically have an estimated total store build investment of between $250,000 and $350,000 ex GST. Along with this is a one-off Franchise Fee of $40,000.00 and a Security deposit of $30,000.00 refundable on exit pending settlement of all arrears.
Your investment covers our training costs, legal documents, shop fit, equipment, opening store promotions and full access to our IP and store operating systems.
Our Product Range
We make our own - it’s important
Why is this important? Well at Ferguson Plarre we’re foodies at heart. You won’t find us buying cakes and savories from bakeries who might also be supplying your local competitor or supermarket, we just think this is plain wrong. We like knowing that Mike is baking the pies (he’s been with us for over 35 years) and that his son works alongside him. We like knowing that Cory (25 years) is mixing the cheesecakes and we like knowing that Lyn (35 years) is decorating your customer’s precious birthday cakes and we think you will too.
Most importantly, the only way we can be sure that the best ingredients are being used is by sourcing them ourselves. Otto Plarre didn’t start this business to have us contract out all the important stuff. It’s a key point of difference that protects your investment and that’s something you can take to the bank.
The latest trends in cakes
At Ferguson Plarre you won’t find yourself limited to the latest cupcake or pie trend or to certain times of the day for vital trade. Our full range bakery model ensures that you can take advantage of any new bakery trends while still relying on your ‘bread and butter’ trade from morning through to lunch and dinner.
Products fit for a Queen
Ferguson Plarre products are made from all Australian, premium quality ingredients using time-tested recipes, some of which have not changed in over 100 years. We use real eggs in our custard tarts, not powder…fresh cream, not mock…we use free-range eggs and our savouries feature hormone-free beef and premium Victorian chicken. Most importantly, customers can taste the difference. Our products have attracted hundreds of awards over the years and as a result of this we’re very proud to have served both the Queen of England and the President of the United States…for real!
Coffee is esspress-ially important
The Ferguson Plarre model is perfectly positioned to take advantage of the fantastic sales & profits generated from coffee, without making it central to our success. Why is this important? To remain relevant and differentiated in a coffee-saturated market, it’s vital that Ferguson Plarre remains a full-range bakery that sells premium espresso coffee and not become a coffee shop that happens to sell cakes. This is important for your investment and ours.