Design a Selfie Cake

Surprise a friend, have a laugh or treat yourself. Selfie cakes are here! Whether it’s a birthday, celebration or just for fun use your selfie image and create something memorable for your event. Head in store to get started.

Our Design a Cake tool is getting a BAKE over! Until it’s ready, here’s everything you need to know about designing your cake with us in-store.

Can I still Design a Cake?

Yes! Visit your local bakehouse, where our team will be happy to assist you with your cake design.

How do I Design a Cake in store?

When you visit your local Ferguson Plarre store, our team will help you finalise your cake design. You’ll be asked to provide your image, which you can email or AirDrop directly to the store. If you don’t have an image yet, our team will happily help you find one that suits your theme.

When will I be able to Design a Cake online again?

Design a Cake will relaunch later in the year. 

We know how much you love Design a Cake, that's why we are working on a new version with more features. Sign up to our newsletter to be the first to know when the new Design a Cake launches.

Find a Store

Round Selfie Cake

Round cakes from $60.00

Perfect for 15 to 20 people our single tier round cakes come in three great sizes.

  • Design in store
  • Pickup or delivery available
  • Use your own image
  • Choose your flavour, side design
  • Multiple sizes available

Find a Store

How it works

  • 1

    Select your shape and size

    Cake sizes perfect for 12 to 200 people.

  • 2

    Your image

    Personalise your cake with your image* in store.

  • 3

    Customise your cake

    Choose your flavour and side design.

Our cake flavours

With nine delicious flavours to choose from you can design a cake perfect for any occasion.

Choc Mud Cake

Delicious chocolate mud cake.

Red Velvet Cake

A mild chocolate flavour with a velvety red texture.

Vanilla Butter Cream Cake

A vanilla sponge cake layered with fresh butter cream and jam.

Marble Cake

A mix of chocolate and vanilla sponge cake.

Choc Butter Cream Cake

A chocolate sponge cake layered with fresh butter cream and jam.

Angel Cake

A light vanilla flavoured sponge cake.

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Square Selfie Cake

Square cakes from $80.00

Perfect for 20 to 50 people our single tier square cakes come in three great sizes.

  • Design in store
  • Pickup or delivery available
  • Use your own image
  • Choose your flavour, side design
  • Multiple sizes available

Find a Store

Double Tier Selfie Cake

Double tier cakes from $120.00

Perfect for larger events, our double tier cakes come in both round and square sizes. Serves 30 to 215 people!

  • Design in store
  • Pickup or delivery available
  • Use your own image
  • Choose your flavour, side design
  • Multiple sizes available

Find a Store

*Due to licensing restrictions we cannot print any images from Disney, Star Wars, Marvel or Pixar. Any use of these images will not be printed.

Cancellation policy
If you do need to cancel a design a cake order, you will need to do so 14 days or more ahead of your pick up date.