From the moment you enquire about a franchise to the day you open the doors of your business, you want the franchisor to be welcoming, supportive and committed to helping you build a successful operation.
As a franchisee you will be part of a network of like-minded entrepreneurs with the vision and support of a brand with a proven track record of success.
That is just one part of the huge advantage of buying into a franchise – you will be backed by an experienced team focused on ways to help you to achieve a profitable business.
Choosing the appropriate franchise means selecting a model with a strong foundation. This will ensure you start up your business with not just the technical skills you need, but also full of confidence that the processes and systems have been refined and perfected over many years.
A high level of training and on-hand advice is particularly important if you are entering a new industry – while launching your own business is an exciting time, it can also be quite challenging.
At Ferguson Plarre Bakehouses, new franchisees undertake a six week training program which focuses on product knowledge, ordering systems, operations procedures and includes hands on training in an existing Ferguson Plarre site. This opportunity to find out about coffee making, effective selling, food handling and product shelf life proves invaluable for franchisees.
The franchisor can help you find a suitable site and will use a complex set of parameters all designed to maximize the success of the location. An established bakery chain like Ferguson Plarre has plenty of experience to draw on, so it’s easier to find a location that has plenty of growth potential and is well-positioned to attract the right amount and type of customer traffic.
A well-connected franchisor will be able to negotiate with landlords on your behalf and will have access to all the relevant information regarding customer demographics, industry statistics and leasing benchmarks.
When it’s time to open the doors to your brand new business it’s a huge advantage to have a dedicated and hard-working franchise support office team to help provide a smooth service to customers during the first few days.
Franchisee Bree Drucza explains how Ferguson Plarre staff stepped up when she opened her store.
“We didn’t have enough staff, so a lot of people from head office came to help out. They were doing the coffee and serving. Thanks to them we had ample staff behind the counter for the whole first week after our opening,” she says.
The Ferguson Plarre team remains committed to supporting franchisees as they build their businesses and aim for their goals. Every two weeks a business coach visits a franchisee to discuss how the business is trading and find ways to keep the business on track with its targets.
A business coach can provide vital information on food industry trends, local area marketing as well as suggest ways to improve performance by benchmarking your Ferguson Plarre outlet against others in the network.
Would you benefit from this level of support as you build your own business? Click here to find out how Ferguson Plarre could take you one step closer to your dream.