We’d like to take the time to thank everyone for your passionate responses to our Not Cross Bun movement over the past few weeks.
As part of our Not Cross Bun campaign we have donated 20c from the sale of every full priced bun to the Royal Children’s Hospital ‘Good Friday Appeal’ to raise a total of $3240
Your support has been a key factor in bringing attention to a matter that we feel is important.
Messages of #NOTCROSSBUN Support
Here’s just some of the responses we’ve had in support of the campaign so far:
“Love a good spiced fruit bun and these are exceptional! Just like the traditional ones I remember from my childhood. Do join the revolution and try them! And remember you will be supporting the Royal Children’s Hospital at the same time.” Edith Wilson via Facebook
“I love that the revolution has a smiley face! We need more smiles! #NotCrossBun! here’s mine! :-)” Vicki McKenzie via Facebook
“I love that #NotCrossBun ‘s are supporting the Good Friday appeal, they bring smiles, they are so soft, full of fruit and taste absolutely delicious” Kathyrn Cava via Facebook
World Media notices Not Cross Buns
Our goal with the Not Cross Bun campaign was for no business to sell Hot Cross Buns until much closer to Easter.
We have had some support from the media in pushing our campaign, with our story reaching from Melbourne to Queensland and even further afield to the UK, where even the Daily Mail took notice of our campaign to free the #NotCrossBuns.
THE head of one of the country’s biggest bakery chains has launched a “not cross buns” campaign against major supermarkets jumping the gun with the sale of their Easter fare.
Ferguson Plarre Bakehouses CEO Steve Plarre has called for the directors of Coles and Woolworths to pull hot cross buns from their shelves until closer to April 5. – Queensland Times
“Consumers were hot and cross after supermarket giant Woolworths stacked its shelves with an Easter favourite just days after Christmas.
Many customers were startled to see hot cross buns at the supermarket on December 27 – some 99 days before Easter.” – Daily Mail UK.
Feel Good About Your Buns
As part of our Not Cross Bun campaign we have donated 20c from the sale of every full priced bun to the Royal Children’s Hospital ‘Good Friday Appeal’ and raised a total of $3240! Thank you for your support!