Royal Treat on Repeat

Treat Yourself to Our New Slice Line-Up 

If there’s ever a time to treat yourself, it’s now… and we’re giving you the perfect excuse. Say hello to our newest sweet additions: the zesty Lemon Slice and the chocolatey, crowd-favourite Hedgehog Slice. Two classics, done the Ferguson Plarre way, and trust us, they’re worth it.

🍋 The Lemon Slice is bright, citrusy and perfectly balanced. It’s sweet, zingy and just the thing when you’re craving something fresh but still indulgent. Light enough for an afternoon pick-me-up, but indulgent enough to feel like a proper treat.

🍫 The Hedgehog Slice is rich, chocolatey and packed with that nostalgic crunch; it's everything you want in a classic. It’s indulgent, satisfying and seriously moreish. Perfect with a coffee, perfect as a pick-me-up, perfect… anytime, really.

Royal Treats on Repeat! To celebrate, we’re giving our loyalty members something extra sweet:

  • A $2.50 Lemon Slice voucher with any purchase. Available 20–26 April. If you’re a Sweet Rewards member, check your app on Monday, 20 April, and your exclusive voucher will be waiting.
  • A $2.50 Hedgehog Slice voucher with any purchase. Available 27 April – 3 May. If you’re a Sweet Rewards member, check your app on Monday, 27 April and your exclusive voucher will be waiting.

All you need to do is scan your loyalty card in-store to unlock the offer. Not a member yet? No problem, you can sign up in-store or online and start enjoying the perks straight away. Download from the Apple App Store, download from Google Play Store or pick up a Sweet Rewards card at your local bakehouse.

Whether you’re a citrus lover or a choccy fan, there’s a slice with your name on it. So next time you’re in-store, go on… add a little something extra. 

*T&Cs - While stocks last. To redeem the $2.50 slice voucher, your initial purchase must exceed $0.50. The Lemon Slice offer is valid from 20 to 26 April 2026, and the Hedgehog Slice offer is valid from 27 to 3 May 2026 for registered Sweet Rewards app members only. One voucher per member. Single use only.